Instagram and Creating "The Dream" A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is, WHO do you want to follow you? There are over 5,000,000 Instagram accounts [...]
Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over 5.2 million Millennials in Australia’s this generation certainly do have a firm grasp on digital media. This group prefers to [...]
Your Facebook and Instagram Posts Suck! And Here’s Why Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something you think is great… and [...]
Your Instagram Account: How to Turn Viewers into Potential Clients If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst trolling online. There is something [...]
To Boost or Not to Boost? That is the Question It amazes me how many salons I see STILL boosting posts on Facebook in a desperate attempt to engage with followers or to potentially reach a new audience. If you fall into this category of random Facebook boosting, then I want you to STOP! STOP [...]
