Four Facebook Features EVERY salon should activate

Four Facebook Features EVERY salon should activate

Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement from CLIENTS – Facebook or Instagram?

Over 100 salons participated in the poll and the results were to be expected – 75% of salons receive a much higher engagement from clients on Facebook.  This engagement comes from existing clients “liking” posts or and communicating on Facebook Messenger.  It also comes from those who have “stalked” salon Instagram accounts and have decided to take the plunge to commit to a service by reaching out on Facebook Messenger to the business.

What I find most interesting about the results, are that salons are not paying enough attention to the features available on Facebook to engage with their beloved following and keep their business at the forefront of people’s minds.

With the Facebook Algorithm changes for Business Pages earlier this year, and Facebook the spotlight with the Cambridge Analytica scandal, I’ve witnessed individuals turn their back on the social media giant.  However, Facebook holds strong.  When it comes to business, Facebook hosts fantastic features to help funnel clients into the salon.

The following 4 features are my top pics to enhance your presence on Facebook and continue to build upon relationships with clients.

FACEBOOK MESSENGER CHATBOTS

If you have not setup your Facebook Chatbot yet, you need to get on the bandwagon of this NOW.  Facebook Messenger Chatbots are a fantastic way to funnel clients directly into your online booking system and remove salon time answering appointment requests via Facebook Messenger.

Note:  Less than 1% of salons in Australia have activated this amazing feature!

This is your chance to rise above your competitors.  Contact us to get your chatbot activated and working for your business.

EVENTS

Creating Facebook Events for your business is a great way to secure interest in activities and services you have available.  Whilst not every salon hosts VIP events in their salon for clients after hours, you can be as creative as you like with this feature.  For example, you can setup events for the release of new products and stock arrival in salon.  Using the event feature creates a buzz for your business and for each individual who expresses interest in your event as it is shared further afield with their friendship network.  (WINNING!?)

FACEBOOK GROUPS

Creating a Facebook Group for VIP clients or for your clients in general will help them feel they are part of a community, feel appreciated and committed to your business.  Facebook Groups are a great way to promote special packages to loyal clients that the average viewer cannot see.  Over the last few months, we’ve seen great success with Facebook Groups and strongly encourage you to take action now in setting yours up.

As seen in Hair Biz Year 12 Issue 4

NOTES

Notes are a post type you can upload to your page.  Notes act more like a BLOG ARTICLE, so if you have plenty to inform your clients on, you can upload a note to your page – which can be pinned to the top of your newsfeed.  Notes are one of my personal favourite post types within Facebook, as content uploaded is also identified by Google.  A great example of how to use the Notes feature for your salon is an informative piece on your Salon Etiquette.

Outside of my top four features, there are many other features available on Facebook that should be activated to keep your business in the spotlight.  These features are unveiled in Hairpin Digital’s Social Media Blueprint – a private one-on-one session with salon owners/ managers to ensure social media accounts and your salon’s Google presence is optimised to make your business soar digitally.  Want this for your salon?  Contact us.

JOIN FACEBOOK GROUP

You may also like to read…

Four Facebook Features EVERY salon should activate

July 27th, 2018|0 Comments

Four Facebook Features EVERY salon should activate Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement [...]

The rise and RISE of Chatbots

July 20th, 2018|0 Comments

The rise and RISE of Chatbots MOVE aside Email Marketing. We are in the era of CHATBOTS!  Haven’t heard of a chatbot?  Chances are you have engaged with a chatbot without knowing what it [...]

2018 – The year of change for salons on Facebook

March 22nd, 2018|Comments Off on 2018 – The year of change for salons on Facebook

2018 - The year of change for salons on Facebook The Facebook Algorithm has changed yet again! Argghh!... and it’s the biggest change marketers all over the globe are talking about right now. This [...]

Give your business a strong digital presence in 2018

February 22nd, 2018|0 Comments

Give your business a strong digital presence in 2018 Online Reviews – absolutely critical to EVERY service based business – whether you are a Hair Salon, Mechanic Shop or Business Coach. Online reviews are [...]

Instagram and Creating “The Dream”

August 15th, 2017|0 Comments

Instagram and Creating "The Dream"   A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth [...]

  • Generation X Social Media

Generation X and the Key to Social Media Success

May 1st, 2017|0 Comments

Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over [...]

2018-07-27T11:03:46+00:00