Four Facebook Features EVERY salon should activate

Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement from CLIENTS – Facebook or Instagram?

Over 100 salons participated in the poll and the results were to be expected – 75% of salons receive a much higher engagement from clients on Facebook.  This engagement comes from existing clients “liking” posts or and communicating on Facebook Messenger.  It also comes from those who have “stalked” salon Instagram accounts and have decided to take the plunge to commit to a service by reaching out on Facebook Messenger to the business.

What I find most interesting about the results, are that salons are not paying enough attention to the features available on Facebook to engage with their beloved following and keep their business at the forefront of people’s minds.

With the Facebook Algorithm changes for Business Pages earlier this year, and Facebook the spotlight with the Cambridge Analytica scandal, I’ve witnessed individuals turn their back on the social media giant.  However, Facebook holds strong.  When it comes to business, Facebook hosts fantastic features to help funnel clients into the salon.

The following 4 features are my top pics to enhance your presence on Facebook and continue to build upon relationships with clients.

FACEBOOK MESSENGER CHATBOTS

If you have not setup your Facebook Chatbot yet, you need to get on the bandwagon of this NOW.  Facebook Messenger Chatbots are a fantastic way to funnel clients directly into your online booking system and remove salon time answering appointment requests via Facebook Messenger.

Note:  Less than 1% of salons in Australia have activated this amazing feature!

This is your chance to rise above your competitors.  Contact us to get your chatbot activated and working for your business.

EVENTS

Creating Facebook Events for your business is a great way to secure interest in activities and services you have available.  Whilst not every salon hosts VIP events in their salon for clients after hours, you can be as creative as you like with this feature.  For example, you can setup events for the release of new products and stock arrival in salon.  Using the event feature creates a buzz for your business and for each individual who expresses interest in your event as it is shared further afield with their friendship network.  (WINNING!?)

FACEBOOK GROUPS

Creating a Facebook Group for VIP clients or for your clients in general will help them feel they are part of a community, feel appreciated and committed to your business.  Facebook Groups are a great way to promote special packages to loyal clients that the average viewer cannot see.  Over the last few months, we’ve seen great success with Facebook Groups and strongly encourage you to take action now in setting yours up.

NOTES

Notes are a post type you can upload to your page.  Notes act more like a BLOG ARTICLE, so if you have plenty to inform your clients on, you can upload a note to your page – which can be pinned to the top of your newsfeed.  Notes are one of my personal favourite post types within Facebook, as content uploaded is also identified by Google.  A great example of how to use the Notes feature for your salon is an informative piece on your Salon Etiquette.

Outside of my top four features, there are many other features available on Facebook that should be activated to keep your business in the spotlight.  These features are unveiled in Hairpin Digital’s Social Media Blueprint – a private one-on-one session with salon owners/ managers to ensure social media accounts and your salon’s Google presence is optimised to make your business soar digitally.  Want this for your salon?  Contact us.

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