Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over 5.2 million Millennials in Australia’s this generation certainly do have a firm grasp on digital [...]
Your Facebook and Instagram Posts Suck! And Here’s Why Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something [...]
Your Instagram Account: How to Turn Viewers into Potential Clients If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst [...]
To Boost or Not to Boost? That is the Question It amazes me how many salons I see STILL boosting posts on Facebook in a desperate attempt to engage with followers or to potentially reach a new audience. If you fall into this category of random Facebook boosting, then I [...]
Social Media and Sharing Everyone has an ego. Some of us have larger egos than others, but none the less, whether people like to admit it or not, we are driven by how others see and perceive us. In social media, we are in control of how people view us. We instinctively want [...]
Your Social Media Edge It’s Wednesday night. She’s home alone and bored. She picks up her phone and checks into her favourite social media newsfeed. She begins trolling, reading, viewing, liking and commenting. She begins seeing, understanding and learning. Suddenly she’s not so bored… Is it your posts she’s [...]
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