2018 - The year of change for salons on Facebook The Facebook Algorithm has changed yet again! Argghh!... and it’s the biggest change marketers all over the globe are talking about right now. This change is something EVERY business in the hair industry needs to be aware of, so [...]
Give your business a strong digital presence in 2018 Online Reviews – absolutely critical to EVERY service based business – whether you are a Hair Salon, Mechanic Shop or Business Coach. Online reviews are WORD OF MOUTH comments captured digitally to inspire someone new, outside the clique of existing [...]
Instagram and Creating "The Dream" A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is, WHO do you want to follow you? There [...]
Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over 5.2 million Millennials in Australia’s this generation certainly do have a firm grasp on digital [...]
Your Facebook and Instagram Posts Suck! And Here’s Why Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something [...]
Your Instagram Account: How to Turn Viewers into Potential Clients If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst [...]
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