Instagram and Creating "The Dream" A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is, WHO do you want to follow you? There [...]
Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over 5.2 million Millennials in Australia’s this generation certainly do have a firm grasp on digital [...]
Your Facebook and Instagram Posts Suck! And Here’s Why Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something [...]
Your Instagram Account: How to Turn Viewers into Potential Clients If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst [...]
To Boost or Not to Boost? That is the Question It amazes me how many salons I see STILL boosting posts on Facebook in a desperate attempt to engage with followers or to potentially reach a new audience. If you fall into this category of random Facebook boosting, then I [...]
Social Media and Sharing Everyone has an ego. Some of us have larger egos than others, but none the less, whether people like to admit it or not, we are driven by how others see and perceive us. In social media, we are in control of how people view us. We instinctively want [...]
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