Social Media and Return On Investment We all know we need to be on social media…we’re ALL told this…. but why? With so much time and effort put into social media channels day in and day out, it can be very difficult for salons to see a direct [...]
Four Facebook Features EVERY salon should activate Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement from CLIENTS – Facebook or Instagram? Over 100 salons participated in the poll and the [...]
The rise and RISE of Chatbots MOVE aside Email Marketing. We are in the era of CHATBOTS! Haven’t heard of a chatbot? Chances are you have engaged with a chatbot without knowing what it is. A chatbot is a computer program which conducts a conversation via auditory or textual [...]
2018 - The year of change for salons on Facebook The Facebook Algorithm has changed yet again! Argghh!... and it’s the biggest change marketers all over the globe are talking about right now. This change is something EVERY business in the hair industry needs to be aware of, so [...]
Give your business a strong digital presence in 2018 Online Reviews – absolutely critical to EVERY service based business – whether you are a Hair Salon, Mechanic Shop or Business Coach. Online reviews are WORD OF MOUTH comments captured digitally to inspire someone new, outside the clique of existing [...]
Instagram and Creating "The Dream" A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is, WHO do you want to follow you? There [...]
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