Social Media and Return On Investment We all know we need to be on social media…we’re ALL told this…. but why? With so much time and effort put into social media channels day in and day out, it can be very difficult for salons to see a direct return on investment (ROI). As [...]
Four Facebook Features EVERY salon should activate Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement from CLIENTS – Facebook or Instagram? Over 100 salons participated in the poll and the results were to be expected [...]
The rise and RISE of Chatbots MOVE aside Email Marketing. We are in the era of CHATBOTS! Haven’t heard of a chatbot? Chances are you have engaged with a chatbot without knowing what it is. A chatbot is a computer program which conducts a conversation via auditory or textual methods. Still confused? If you’ve [...]
2018 - The year of change for salons on Facebook The Facebook Algorithm has changed yet again! Argghh!... and it’s the biggest change marketers all over the globe are talking about right now. This change is something EVERY business in the hair industry needs to be aware of, so put down the coffee, find [...]
Give your business a strong digital presence in 2018 Online Reviews – absolutely critical to EVERY service based business – whether you are a Hair Salon, Mechanic Shop or Business Coach. Online reviews are WORD OF MOUTH comments captured digitally to inspire someone new, outside the clique of existing clients you already have, to [...]
Instagram and Creating "The Dream" A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is, WHO do you want to follow you? There are over 5,000,000 Instagram accounts [...]
Generation X and the Key to Social Media Success Millennials or Generation Y (whichever name you wish to call 23-36ish year olds) always seem to be focus when it comes to social media. With over 5.2 million Millennials in Australia’s this generation certainly do have a firm grasp on digital media. This group prefers to [...]
Your Facebook and Instagram Posts Suck! And Here’s Why Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something you think is great… and [...]
Your Instagram Account: How to Turn Viewers into Potential Clients If you are a user of Instagram, no doubt you will be following Instagram accounts that are absolutely ROCKING it! I’m not talking about other salon Instagram accounts, I’m talking about the brands and celebrities YOU love and the businesses you’ve found whilst trolling online. There is something [...]
To Boost or Not to Boost? That is the Question It amazes me how many salons I see STILL boosting posts on Facebook in a desperate attempt to engage with followers or to potentially reach a new audience. If you fall into this category of random Facebook boosting, then I want you to STOP! STOP [...]
