Home 2018-07-17T04:50:54+10:00

At first, they’ll ask why you’re doing it.
Later they’ll ask how you did it.

Social Media solutions for beauty and hair salons.


Upcoming Workshops

Your social media specialist.

My name is Estelle Oliveri and I’m the driving force behind Hairpin Digital.  Together with my team, we constantly test, challenge and build digital ideas for the beauty and hair industry.  We draw on inspiration OUTSIDE of the beauty and hair industry that allows us to think creatively and differently within it.  We constantly push barriers and test the market to ultimately help you succeed.

FACT: Social media IS the front face of your business –  24 hours a day.  Social Media should form part of your business plan.  It is the main communication channel for Generation Y, the best friend of Generation X and the latest discovery channel for the beloved Baby Boomers.  If you are not using social media effectively to reach out to the respective generations and turn them into paying clients, then you are ultimately missing out on business growth.

To build trust from prospective clients and bring them through your door we believe that social media needs to work from the inside-out.  Online viewers need to feel your authenticity.  They need to feel compelled to come to your salon because they believe you can change their life.

At Hairpin Digital, we are by your side. We guide you, motivate you and help you with social media from inside the salon. We work with you to craft compelling, meaningful posts and promotional marketing campaigns to raise your salon profile and help your business stand out in the crowd.

But it doesn’t end there.  Social Media is only one portion of what we do.  We do Facebook and Instagram Advertising, Instagram growth, build websites for salons, craft compelling competitions and promotional campaigns and run social media workshops across the country.

When you are ready to take your business to the next level digitally, contact us.  We will be ready with our digital weapons to help your salon kick butt online.

Hairpin Digital


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